Training
Virtual

Maximizing Your Trade Show Experience: Strategies for Standing Out

January 28, 2026

Whether you’re a first-time exhibitor or a seasoned participant, making the most of your trade show presence requires strategy, planning, and smart follow-up. This webinar will equip you with practical tools and insights to maximize your impact—regardless of booth size or budget.

Participants will learn how to:

  • Prepare effectively before the show and schedule strategic meetings that drive results
  • Capture attention quickly and overcome the “10-second visibility” challenge on crowded show floors
  • Engage meaningfully on-site, whether you’re an individual exhibitor or part of a larger pavilion
  • Qualify leads and implement follow-up systems that convert conversations into purchase orders
  • Measure ROI and apply cost-per-minute thinking to evaluate the success of your trade show investment

 

Contact

Mary Wood
Managing Director of International Trade Programs