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Companies often become accidental exporters. They receive an inquiry from overseas, which leads to a potential partnership and perhaps some success. However, such a reactive export strategy is not effective.  Rather than letting markets and partners choose you, your company needs to take control of your export strategy. This introductory session addressed those initial key decisions companies must make to really build a successful export business.

Speaker: Jim Foley, Director of the Turner Center for Entrepreneurship and the Illinois SBDC International Trade Center at Bradley University