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Accessing International Markets Webinar Series
Video
North America

Accessing International Markets - Canada

October 28, 2021

The United States and Canada enjoy a $1.6 trillion bilateral trade and investment relationship that supports millions of jobs in both economies. Canada ranks as the top U.S. export market, accounting for 17.9% of all U.S. exports in 2019. The United States, Mexico, and Canada are parties to the United States–Mexico–Canada Agreement (USMCA), which entered in to force on July 1, 2020, replacing the North American Free Trade Agreement (NAFTA).

Speaker: Ludovic Ortuno, Co-Founder & COO, CIDEP

Accessing International Markets Webinar Series
Video
Latin and South America
North America

Accessing International Markets - Mexico

October 21, 2021

Mexico is third among Virginia export destinations. Mexican companies, government agencies, and entire industries are deeply familiar with and receptive to U.S. products and services. U.S. producers often find it straightforward to market and sell their services and products in Mexico. The market continues to benefit from the agreement to modernize NAFTA into the USMCA, as well as from its proximity to the United States, and its modern port infrastructure. Mexico is the 15th largest economy in the world, and recent economic reforms have liberalized key sectors such as energy and telecommunications, creating market opportunities for U.S. companies. Close cultural, social, and economic ties make Mexico a natural market to consider for first-time and expanding exporters.

Speaker: Mary Claire Whitaker, Founding Partner, Neighbors International

Accessing International Markets Webinar Series
Video
Asia Pacific

Accessing International Markets – South Korea

August 5, 2021

South Korea is a sophisticated market with a taste for high-quality, differentiated products and commodities. South Korea’s gross domestic product (GDP) ranked 10th in the world in 2020. South Korea is looking for more technology-intensive industries to drive growth such as; healthcare (including medical devices, pharmaceutical, and biotechnology), defense, advanced manufacturing and information technology.

Speaker: Ken Yang, Director, Korea Business Services

Accessing International Markets Webinar Series
Video
Europe

Accessing International Markets – Eastern Europe

July 20, 2021

Eastern Europe has been the faster growing part of Europe. Starting from a lower base 30 years ago, this region has enjoyed an outstanding level of economic development. Today, some of these economies are comparably strong to some of those in Western Europe, such as Italy, Portugal or Spain.

Speaker: Filip Korinek, Managing Director, EasyLink Business Services

Accessing International Markets Webinar Series
Video
Africa

Accessing International Markets – Southern Africa

July 8, 2021

Africa is shifting beyond expectations as a bounty of new business activity led by its youthful entrepreneurial business class drives it forward. Come and hear about the trends driving African business and learn why Africa is increasingly important, soon driving much of the global economy. Africa is growing out of its role as a primary resource supplier and moving quickly toward a knowledge based economy: an economy driven by people that make it welcoming for Americans business people.

Speaker: Richard Zurba, Director, Zurcom International

 

Video

International Sales Training Part 3 - Perfecting Your Value Proposition

February 25, 2021

This session shows companies how they can demonstrate a tangible difference in a characteristic of a product, service or the company itself. Each proposition has a clear focus on the market it is being received by and in this session, examples will be given of “good cases” and “not so good cases”. In essence, it is about simple messaging to convey the excellence of your company.

Speaker: Colm Reilly