ROI (Return On Investment)
DUNS004959917
David M. Nellis Principal
Elliot R. Dalberg Principal
| Total Employees | Virginia Employees | International Projects | International Revenue |
|---|---|---|---|
| 11-20 | 1-10 | 1-10 | $25,000 - $75,000 |
| Primary Languages | Additional Languages |
|---|---|
| French, Italian | Hungarian |
| International Offices | International Licenses Or Certifications |
|---|---|
| None | None |
7857 Heritage Drive
Suite 220
Annandale, VA 22003
US
Phone 703813-564-3223
Fax 703-813-5649
www.roiadvertising.com
Industry
Advertising Services, E-Commerce Services, Marketing Services
Company Overview
ROI is a full-service, strategic marketing communications agency, one of the 15 largest in Greater Washington. On an “a la carte” or across-the-board basis, ROI delivers the gamut of marketing communications services ranging from initial, strategic positioning and brand development and testing to all manner of print, direct mail, broadcast and online media creative and production, offline and online media planning/negotiation/placement, public relations and more.
ROI also owns bullz-i™, providing a broad spectrum of Internet marketing services that include website development/revitalization; rich media (digital video) presentations; online word-of-mouth campaigns (paid chatting); PR; corporate crisis management and full-service, e-mail direct marketing and database management.
ROI clients served now and in the past include prominent local, regional, national and international companies, such as the Science Applications International Corporation (SAIC); Network Solutions; Sprint; Nextel; XOHM (a Sprint/Clearwire company); Boston Properties; Danaher Corporation; Sun Microsystems (Federal Division); VeriSign; Raytheon; the J.E. Robert Companies; Ourisman Automotive of Virginia; the Washington Redskins; The Ritz-Carlton Hotel Company; TLC (The Laser Center); the National Motor Freight Traffic Association; Alaskans for Clean Water; the Cystic Fibrosis Foundation; the National Republican Senatorial Committee; Mervis Diamond Importers and Cable & Wireless, among many others.
International Business Specialty
ROI is a founding member of The Marketing, Media & Management Consortium (MM&MC), an alliance of North American businesses and consultancies with a long and successful track record of working with international corporations of different sizes. MM&MC is dedicated to helping Egyptian and other international corporations create, launch and sustain measurably successful brand marketing and sales promotion programs in the United States. MM&MC helps non-U.S. based businesses to “start from the start” by providing:
• Experienced leadership – MM&MC’s internationally known, experienced and respected, senior management team knows what it takes to successfully plan, launch and roll out Egyptian brand marketing programs anywhere in the United States.
• Comprehensive marketplace research capabilities – MM&MC has every resource needed to perform the primary and secondary research (including market studies, feasibility studies, target audience research) and other non-legal, due diligence that can prove the existence, location, size and buying power of opportunistic markets for Egyptian goods/services.
• Complete, on- and offline, sales and marketing services – MM&MC can help Egyptian companies understand and effectively communicate with American audiences, creating the strategic positioning and brand marketing plans and all on- and offline advertising program components to successfully reach, educate, impact and motivate those audiences with signature, memorable messaging and images.
• Powerful public relations – MM&MC’s PR professionals have proven skills and relationships to foster a broad “umbrella” of third-party media credibility and positive perception for our clients in newspaper articles, TV reports, blogs and other influential business and consumer media.
• Marketing events concept development and implementation – MM&MC has decades of experience and success in developing, organizing and managing the full range of marketing events -- from small dinners and gatherings to large-scale meeting and sophisticated, multimedia presentations -- so essential to making the proper impression on audiences of prospects and other decision makers
MM&MC’s senior leaders all are principals of prominent, North American firms, each highly skilled and respected in its fields of endeavor. Together, they form a fully integrated, marketing phalanx ready and able to help any Egyptian company in any industry properly prepare for and launch business activities anywhere in the United States.
